Top 20 Nº6
Singapore
A most singular city-state
60 years in the making
As the most advanced economy in the region, Singapore has achieved impressive economic growth and diversification since the 1960s. This year, it scores 6th in overall rankings – one of three Asian contenders in the Top 20.
12xChangi named World's Best Airport
5.5million inhabitants
95%population with 5G access
Liberty…with limits
Singapore's main area of improvement is Experience. While some view its laws and media regulation as necessary for harmony, others find them oppressive. Such curbs on free speech affect its global perception. Promoting self-expression is key to enhancing its brand and business environment.
Singapore is small in area but mighty in global recognition
A voice for the future
Singapore combines Promise and Delivery to build a strong business brand. Despite its size, it's globally recognized. To maintain appeal amid challenges, enhancing Experience, promoting individual freedom, and broadening the audience's emotional experience are vital.
Singapore’s technology and global connectivity have the power to draw the world in
Related work from Saffron
Apart from investigating city brands, we make brands memorable across strategy, design and product.
