The best overall performers

Top 20 cities embody successful city branding. Their performance merits global recognition and acclaim. To make room for emerging leaders, we withdrew them from other breakout lists.

List RankCityOverall Score

Top 20 Nº1

New York City

Big business in the Big Apple

Leader in Promise Nº3

São Paulo

A promise of everything for everyone

Leader in Experience Nº3


Progress and potential in the Kiwi capital

Leader in Promise Nº11

Cape Town

Start local, go global