Leader in Promise Nº15
Mexico City
Local authenticity vs. global allure
An urban evolution
Mexico City, ranked 15th in Promise, boasts a rich history and political significance, becoming a premier business hub. In 2016, it shifted from DF to CDMX, signifying more federal autonomy. While CDMX enhances international clarity and organisational structure, it's criticised for changing the logo with each administration, raising concerns of political manipulation rather than genuine commitment to its people.
#1largest Spanish-speaking city globally
22million metro population
17%national GDP produced
Promise and reality: a story of mixed-rank
Mexico City emerged as a Leader in Promise this year; however its lower rankings in Experience, Delivery and overall indicate a focus on international appeal. Despite slow crime recovery, its people show resilience while navigating the urban complexities with unwavering spirit. Achieving a balance among diverse perspectives is vital for fostering relationships with both businesses and citizens.
Improving infrastructure could be a key to Mexico City’s future success
The great balancing act
Mexico City's journey symbolises the challenge of blending its history, local roots, and global dynamism. The lesson is clear: a brand should celebrate diversity while ensuring consistent experiences for everyone. This pursuit of balance, crucial for brand strategists and urban planners alike, defines the city's path and provides insights for others trying to bridge global and local perceptions.
Crime levels show slow and sporadic recovery but Mexico City remains resilient
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Apart from investigating city brands, we make brands memorable across strategy, design and product.
