Last revised on: october 17,2025

Privacy Policy

Privacy Policy

Officer responsible

Saffron Brand Consultants, S.A. (hereinafter, SAFFRON)

TAX ID NUMBER (NIF): A82938614

Postal address: calle Almagro, 36; 28010 – Madrid (Spain)

Telephone: +34 917873200

E-mail: threads@saffron-consultants.com

Web: www.saffron-consultants.com


Purpose of Processing

SAFFRON collects and processes personal data for the following purposes:

Responding to requests for information or services.

Sending newsletters and marketing communications related to SAFFRON.

Fulfilling contractual obligations established with clients and partners.


Legal Basis for Processing

The processing of your personal data is based on the following legal grounds:

Consent: For sending newsletters and marketing communications, we request your explicit consent, which you may withdraw at any time by contacting us at threads@saffron-consultants.com. Withdrawal of consent does not affect the lawfulness of processing carried out prior to such withdrawal.

Legitimate Interest: For fulfilling contractual obligations and managing relationships with clients and partners, SAFFRON may process personal data based on its legitimate interest, provided that such interests do not override your fundamental rights and freedoms.


Recipients

Your personal data may be shared with:

Marketing automation platforms: We use tools such as RD Station, operated by Resultados Digitais Ltda., based in Brazil, to manage subscriptions to our newsletters. Your data (email, name, and subscription consent) are securely stored on RD Station’s servers. You can unsubscribe at any time by clicking the link provided in each email. RD Station adheres to strict data protection measures in compliance with Brazilian LGPD regulations and international standards, ensuring the privacy of your data. You can review RD Station’s privacy policy here: https://legal.rdstation.com/en/privacy-policy.

Customer Relationship Management (CRM) systems: We employ systems like Productive, operated by Productive.io, to optimise the management of our business relationships. Productive is committed to protecting the privacy and security of your personal data, complying with applicable regulations. You can review Productive's privacy policy here: https://productive.io/trust/privacy-policy.

Commercial Partners: SAFFRON may also share your personal data with selected commercial partners for the purpose of sending you marketing communications related to products or services that may be of interest to you. By providing your information and accepting this privacy policy, you expressly consent to your data being shared with such partners for these purposes. You have the right to withdraw your consent at any time, which will not affect the lawfulness of processing based on consent before its withdrawal. To exercise this right, you can contact us through the means indicated in the "Contact for Data Protection Inquiries" section of this policy.


Data Retention

SAFFRON retains personal data only for as long as necessary to fulfil the purposes for which it was collected, in accordance with data protection regulations.


Leads and marketing contacts: If you interact with our content (e.g., opening emails, clicking links, or engaging with our marketing materials), we will retain your data to continue providing relevant content.

Inactive leads: If no interaction is detected for a period of 12 months, we may delete your data from our database, unless we are required to retain it for legal or contractual reasons.

Contractual and legal data: If your data is linked to a contractual or legal obligation, we will store it for the duration required by applicable laws.

You may request the deletion of your personal data at any time by contacting us at threads@saffron-consultants.com.


Automated Decision-Making

SAFFRON does not engage in decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you. While we utilise automation tools to optimise our communications and services, these do not involve automated decision-making with such effects.


Your Rights

You have the following data protection rights:

Access: Request information on how we process your data and obtain a copy of it.

Rectification: Request corrections to inaccurate or incomplete personal data.

Erasure: Request the deletion of your personal data under certain legal circumstances.

Objection: Object to the processing of your data when based on our legitimate interests.

Restriction of processing: Request limited processing of your data under specific legal conditions.

Portability: Receive your personal data in a structured, commonly used format and transmit it to another entity.

Additionally, you have the right to file a complaint with the Spanish Data Protection Agency (AEPD) if your rights are not upheld. Visit www.aepd.es for more information.

To exercise any of these rights, please contact us at threads@saffron-consultants.com or via postal mail at the address listed above. We will assess all requests in accordance with applicable laws.


How We Secure Your Personal Data

SAFFRON follows industry-standard security measures to protect your data from misuse, interference, loss, unauthorized access, modification, or disclosure. These measures include:


Technical and organisational controls to ensure data integrity, availability, and resilience.

Restricted access to facilities and systems handling personal data.

Ensuring that any third-party service providers we engage comply with strict security standards.

Secure data deletion or anonymisation when legally required.


Contact for Data Protection Inquiries

If you have any questions regarding this Privacy Policy, the processing of your personal data, or wish to exercise your data protection rights, you can contact us at:


Email: threads@saffron-consultants.com

Postal Address: Saffron Brand Consultants, S.A., Calle Almagro, 36; 28010 – Madrid (Spain)

Phone: +34 917873200


Additionally, if required, you may lodge a complaint with the Spanish Data Protection Agency (AEPD) at www.aepd.es.

Privacy policy | City Brand Barometer 2025, Tourism Edition