Leader in Promise Nº3
São Paulo
A promise of everything for everyone
A boundless city
São Paulo lives its motto Viva tudo isso (Live all that) with strong economic growth, cultural diversity, and innovation. Its network of startups, global corporations, and creative industries offers boundless opportunities and forward-thinking dynamism.
3kactive startups in the city
33%national GDP produced
12million inhabitants
Unicorns, dreams…inflation?
São Paulo is home to 65% of Latin America's Fortune 500 firms including tech giants like Spotify, Google, and Amazon, along with local unicorns. Ranking third in Promise, it's a prime destination for work and investment. Despite progress, economic inequality persists due to stagnant wages and rising costs. Urbanisation challenges strain infrastructure and technology, affecting sustainability and mobility.
São Paulo must address inequality to protect a positive image and economic progress
Grow all that
As a Leader in Promise, São Paulo represents potential driven by entrepreneurship and culture. Turning this promise into tangible opportunities for all, the city can achieve inclusive, sustainable progress, embodying its motto to Live all that.
São Paulo aims for inclusive, sustainable growth by delivering on promises to diverse global audiences
Related work from Saffron
Apart from investigating city brands, we make brands memorable across strategy, design and product.
