Lagos
An African megacity takes off
Getting ahead of the gridlock
Lagos thrives as Africa's commercial and oil hub, however rapid population growth results in crippling congestion, and a declining quality of life. Amidst these trials, a wave of local talent continues to emerge.
15million inhabitants
2ndlargest film industry in the world
2Kpeople immigrating daily
From petroleum to tech
Lack of formal employment opportunities fosters a vibrant entrepreneurial ecosystem, emerging as a tech hub known as Silicon Lagoon or Naija Tech. Anchoring its brand promise around innovation could attract foreign business opportunities and enhance its Experience.
Busy Atlantic ports make Lagos a major hub for international trade
Money in the right place
The city is actively rejuvenating its image through enhancements and sustainability, aspiring to be an innovative smart city. The introduction of the eNaira digital currency in 2021 reflects a commitment to digital progress. Empowering citizens as brand ambassadors will craft a future-proof promise.
Championing a talented population can build on a Promise of innovation and creativity
Related work from Saffron
Apart from investigating city brands, we make brands memorable across strategy, design and product.
