Leader in Promise Nº11
Cape Town
Start local, go global
Why so down, Cape Town?
Cape Town, Africa's cultural hub, blends diverse influences to create a cosmopolitan energy. It's a top African business destination with investment opportunities, renowned universities, and beautiful coastlines. While striving for inclusivity, addressing inequality remains a vital challenge. Cape Town ranked 59th in this year's CBB, the highest among African cities, showcasing its diversity and dynamism.
4.7million inhabitants
2ndlargest municipal economy in South Africa
32%higher GDP than national average
Mother’s magic
Known as The Mother City, Cape Town thrives on its vibrant people. Campaigns like This City Works for You demonstrate its commitment to progress and its residents, evident in its Integrated Development Plan (IDP), shaping its forward-thinking reputation.
An economic power in Africa with room to grow globally
Where there’s a will, there’s a way
Cape Town continues to battle apartheid's legacy. However, it excels in quality of life and its commitment to addressing housing, healthcare, and education underscores its dedication to improving lives. This progress positions Cape Town to stand out as a city prioritising its people's well-being and driving its brand forward.
Addressing historical inequalities is crucial for future success
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Apart from investigating city brands, we make brands memorable across strategy, design and product.
