Approach & methodology
Our methodology reflects our belief that brand is the promise of an experience, delivered
Promise, Experience and Delivery are the key benchmarks we use to guide our clients
By succeeding in all three, a brand not only works but becomes memorable
We’ve applied the same criteria to rank cities in our Brand Barometer. Promise is 50% of a city's total score while Experience and Delivery together make up the other 50%.
Promise
How a city engages with citizens, potential citizens, businesses, and investors
Experience
How a city creates an ecosystem suitable for success and the elements that stimulate emotion in audiences
Delivery
How infrastructure and connectivity help facilitate the experience of a city
Memorability
The factors that drive the perception of a city and have the biggest impact on how it makes a lasting impression
Mobility
An assessment of the maturity and viability of the mobility market in a particular city