Approach
Ranking the world’s best city tourism brands
means measuring how well they promise, and deliver, their experiences.
This year’s CBB gives more weight to what matters most: experience itself.
Experience is 50% of a city’s total score, while Promise and Delivery together make up the other 50%. The strongest, most memorable brands succeed in all three pillars.
Promise
How a city engages with and attracts potential visitors.
Experience
How a city creates a pleasant atmosphere and stimulates emotion in audiences.
Delivery
How infrastructure and connectivity help facilitate the experience of a city.
Memorability
The factors that drive the perception of a city and how it makes a lasting impression.