Promise

↑ Key insights

Discover the world's best city brands

See the results

A whole new Approach

We believe that brand is the promise of an experience, delivered.

So, we measured the strength of city business brands across the globe using these elements:

Promise

How a city engages with citizens, potential citizens, businesses and investors

Experience

How a city creates an ecosystem suitable for success and the elements that stimulate emotion in audiences

Delivery

How infrastructure and connectivity help facilitate the experience of a city

Explore the results

We reveal the Top 20 city business brands and showcase Leaders in Promise, Experience and Delivery

Top 20

The best overall performers

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Leaders in Promise

Seamlessly blending commitment and engagement

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Leaders in Experience

Forging emotional bonds and lasting relationships

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Leaders in Delivery

Bringing the abstract to life with tangible results

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Top 20 Nº1

New York City

Big business in the Big Apple

Leader in Delivery Nº5

Osaka

From Edo to Expo

Top 20 Nº20

Madrid

The sky’s the limit

Leader in Promise Nº15

Mexico City

Local authenticity vs. global allure

Top 20 Nº6

Singapore

A most singular city-state

Riyadh

A global hub, in progress

Lagos

An African megacity takes off

Leader in Promise Nº11

Cape Town

Start local, go global

Leader in Experience Nº3

Auckland

Progress and potential in the Kiwi capital

Leader in Promise Nº3

São Paulo

A promise of everything for everyone