Let’s dive in
A more in-depth look at 10 cities
We chose to take an even closer look at these cities and selected them based on their status as category leaders or top overall scorers, and for geographic and cultural diversity.
Memorability
A global survey of 2,000 participants across the globe aged 25-65 to understand how a city makes a lasting impression
Mobility
Insights from astara's mobility study assessing the maturity and viability of the mobility market in a particular city
Top 20 Nº1
New York City
Big business in the Big Apple
Leader in Promise Nº3
São Paulo
A promise of everything for everyone
Leader in Experience Nº3
Auckland
Progress and potential in the Kiwi capital
Leader in Delivery Nº5
Osaka
From Edo to Expo
Top 20 Nº20
Madrid
The sky’s the limit
Leader in Promise Nº11
Cape Town
Start local, go global
Riyadh
A global hub, in progress
Lagos
An African megacity takes off
Top 20 Nº6
Singapore
A most singular city-state
Leader in Promise Nº15
Mexico City
Local authenticity vs. global allure