Let’s dive in

A more in-depth look at 10 cities

We chose to take an even closer look at these cities and selected them based on their status as category leaders or top overall scorers, and for geographic and cultural diversity.

Memorability

A global survey of 2,000 participants across the globe aged 25-65 to understand how a city makes a lasting impression

Mobility

Insights from astara's mobility study assessing the maturity and viability of the mobility market in a particular city

Top 20 Nº1

New York City

Big business in the Big Apple

Leader in Promise Nº3

São Paulo

A promise of everything for everyone

Leader in Experience Nº3

Auckland

Progress and potential in the Kiwi capital

Leader in Delivery Nº5

Osaka

From Edo to Expo

Top 20 Nº20

Madrid

The sky’s the limit

Leader in Promise Nº11

Cape Town

Start local, go global

Riyadh

A global hub, in progress

Lagos

An African megacity takes off

Top 20 Nº6

Singapore

A most singular city-state

Leader in Promise Nº15

Mexico City

Local authenticity vs. global allure