Leader in Experience Nº3
Auckland
Progress and potential in the Kiwi capital
The powerhouse of the New Zealand economy
New Zealand's largest city has embarked on a remarkable journey to position itself as a hub of innovation and opportunity. The island nation’s political and economic nucleus attracts diverse industries and talent, all while preserving its rich heritage. Efforts in sustainable development, cultural enrichment, and global recognition are forging a path for Auckland to build a distinctive place brand.
1.7million inhabitants
70%employment rate
38%of national GDP generated
An (almost) hidden gem
Auckland's place brand offers a worldwide technological centre supported by tourism, manufacturing and sustainability. Its attractions draw tourists, but improving its brand promise for businesses remains challenging. Increasing awareness of its offer by leveraging its overwhelmingly positive Experience will help Auckland improve its brand globally.
This Leader in Experience can improve its Promise using assets like vibrant culture, quality of life and low crime
Place brand identity in the making
Auckland is cultivating a unique place brand by merging innovation, contemporary and historical culture, and the circular economy. By sharpening its brand promise, essential for global recognition, and aligning local initiatives with national strategies, the New Zealand city will capitalise on its potential.
The city's evolving infrastructure and emphasis on sustainable transportation reflect its commitment to becoming an exemplar of modern urban living.
Related work from Saffron
Apart from investigating city brands, we make brands memorable across strategy, design and product.
