Grande Dame vs Modern Hub

This year, Paris and Dubai rise to #3 and #4, reflecting two distinct formulas for success.

Paris wins through emotion and authenticity. Dubai excels through precision and performance. Both prove that there’s more than one way to build a world-class city brand.

Paris continues to thrive on its timeless promise of beauty and romance, strengthened by a successful 2024 Olympic Games. However, its enduring allure lies in how it makes people feel. With high scores in gastronomy, attractions and quality of life, Paris offers a unique experience that lives up to its legend.

Dubai remains an icon of ambition and efficiency. Its world-leading infrastructure (airports, hospitality and connectivity) sets the global benchmark. Yet its challenge is emotional rather than operational: travellers are aware of it, but there is still room to captivate global audiences by sharing stories rooted in the unique local character.

Paris charms through legacy and texture: a walkable city of landmarks, art and atmosphere. Dubai impresses through seamless design and scale. Both are masterfully built, but in tourism’s new era, visitors seek more than perfection, they seek connection.

For Paris, the task is to preserve its authenticity while smoothing the friction points that disrupt it. For Dubai, it’s about deepening its story, linking ambition with meaning to turn admiration into affection.